Case Study: FoxyMoron helps Orientbell Tiles boost CTR and VTR with Delve AI

Leveraging AI for CTR and VTR Improvements

FoxyMoron, a digital agency working with client Orientbell Tiles, faced a challenge in improving campaign performance for its client's focus market of Bihar, India, where past results were consistently average. Their objective was to increase brand awareness in this key region with a topical Women’s Day campaign targeting female shoppers. To address this, they employed Delve AI's AI-based ad-tech solution, which integrated with Google Analytics.

Delve AI analyzed the data to create a detailed persona of the most resonating audience: a Bihari female who is a decision-maker, either a housewife or self-employed. This insight led FoxyMoron to feature a Bihari woman character in their #QueenOfChoices campaign video, with strategic media planning based on the AI's recommendations. The results showed a 50% improvement in Click Through Rate (CTR) and a 10% improvement in View Through Rate (VTR) in the focus market of Bihar, successfully increasing local engagement and brand awareness.

FoxyMoron

Umesh Shashidharan

Media Director