Case Study: Super Butcher boosts conversions and engagement with Delve AI

Driving Omnichannel Retail Strategies with AI-generated Personas

Super Butcher, a family-owned Australian retail butchery, was seeking to improve customer engagement and increase average order value across its online and physical stores. To address this omnichannel challenge, they worked with e-commerce coach Kelly Slessor, who utilized Persona by Delve AI to gain deeper insights into their customer base.

Using Delve AI's persona generator, the team automatically segmented their online audience, identifying a key high-value segment of female grocery buyers that had been previously overlooked. This data-driven insight allowed Super Butcher to personalize their email campaigns and website content, including adding a new Recipes & Tips section. As a result, Delve AI helped them achieve a 4.5% conversion rate on emails for online purchases, a 29% improvement in email click-through rates, and noted that loyalty customers spent 50% more.

Super Butcher

Jaden Hassan

Marketing Manager