Case Study: TowneBank strengthens merchant program performance with Deluxe

TowneBank converts 2 merchant portfolios in early 2025 with Deluxe

TowneBank, a community bank, faced challenges with inconsistent service and slow response times from its previous merchant services provider, leading to merchant retention issues and hindered growth. They partnered with Deluxe to find a solution that could strengthen support and provide tools for sustainable program growth.

Deluxe implemented its merchant services, providing advanced tools, U.S.-based support, and a dedicated conversion team. The results included seamless portfolio conversions, successful support for multiple bank acquisitions, and expanded cash advance business. Deluxe's rapid response with a digital payment solution during a technical issue minimized workload for TowneBank and reinforced its reputation, ultimately increasing merchant retention and driving new revenue.

TowneBank