Case Study: National Home Security Brand achieves a 63% lift in response rates with Deluxe New Mover Triggers

National Home Security Brand boosts response rates by 63% with Deluxe

A national home security brand identified movers as a key audience for growth but had struggled with the low performance of its previous mover campaigns. Their traditional approaches were inefficient, leading to poor returns. They turned to Deluxe for a more effective, data-driven solution using its New Mover Triggers service.

Deluxe implemented a pilot program that provided fresh mover leads weekly. They applied a proprietary distance model to prioritize households most likely to respond within key geographic areas, enabling smarter outreach. This solution delivered a 63-percent lift in response rates, validating the Deluxe approach and restoring the client's belief in movers as a viable, scalable audience.