Case Study: a mid-size East Coast bank grows mortgage leads with Deluxe pre-mover triggers

Mid-size bank based on the East Coast grows mortgage leads with Deluxe, achieving 8 basis points funded response

A mid-size bank on the East Coast faced the challenge of a drying mortgage refinance market and needed creative ways to generate new mortgage leads. Their goal was to find purchase mortgage opportunities specifically within their existing branch footprint. The bank partnered with Deluxe to address this need using their pre-mover triggers program.

Deluxe implemented a targeted campaign using pre-mover and life event triggers to identify homeowners and renters on the verge of moving. The solution delivered highly qualified leads to the bank's lenders, resulting in an impressive 8 basis points of funded mortgage response and an average cost per funded mortgage under $1,900. Due to this immediate success, Deluxe's program was expanded from a pilot to an "always-on" campaign for the client.