Case Study: a leading payments and loyalty provider adds 350 new cardholders with Deluxe mover-trigger marketing

Leading Payments and Loyalty Provider adds 350+ cardholders in 6 weeks with Deluxe

A leading payments and loyalty provider sought to boost adoption for its renter-focused rewards program but needed a cost-effective way to identify the right audience. Deluxe used its New Mover Triggers data to help the provider target high-intent consumers during a key life transition.

Deluxe implemented a pilot campaign targeting recent renters in urban areas under a pay-for-performance model. The solution was highly effective, delivering a 0.39-percent net conversion rate and adding over 350 new cardholders in just six weeks, validating the data strategy and creating a strong foundation for future growth.