Case Study: a global internet service provider achieves record-low CPIO with Deluxe pre-mover triggers

Global Internet Service Provider lowers CPIO to $75 per account with Deluxe

The customer, a global internet service provider, sought an ambitious growth strategy for its fiber business but found its existing new mover marketing efforts were falling short. They partnered with vendor Deluxe, which utilized its Pre-mover Triggers data service to address this challenge.

Deluxe implemented a campaign that targeted both new movers and pre-movers, reaching consumers earlier in their decision-making process. Through real-time optimization, Deluxe dramatically reduced the cost per incremental order (CPIO) from $400 to a record-low $75 per account. This success and the efficiency gains inspired the isp to expand into new markets, fueling future growth.