Case Study: First Midwest Bank achieves RDC growth with Deluxe Lead Accelerator

First Midwest Bank teams up with Deluxe for a creative approach to RDC growth

First Midwest Bank, a relationship-focused regional bank headquartered in Chicago, wanted to grow deposits and expand remote deposit capture (RDC) sales, but recent acquisitions and limited internal bandwidth made it hard to run effective campaigns. The bank was already using Deluxe’s Remote Deposit Capture solution, and saw an opportunity to shorten its sales cycle and reach more customers without adding strain to its team.

Deluxe’s Lead Accelerator program provided the solution by working with First Midwest Bank to build target lists, refine call scripts, and manage outbound calling and warm handoffs to bankers. In just under four weeks, Deluxe placed nearly 1,200 calls and generated 163 qualified RDC leads, creating a strong pipeline and helping the bank move prospects further along in the sales process. The effort also gave First Midwest Bank better tools, clearer processes, and more confidence to pursue future RDC growth with Deluxe.

First Midwest Bank

Kristen Hartman

Head of Product Management