Case Study: Global Communications Company achieves 3x response rate with Deluxe New Mover Program

Communications company realizes 3x response rate from new movers program

Global Communications Company, a global communications company serving small rural locations with internet service, needed a more effective way to acquire customers while reducing high customer acquisition costs. They turned to Deluxe and its Life Events Trigger program, including New Mover Triggers, to help identify prospective customers in the markets they wanted to reach.

Deluxe built a new-mover pilot using data from nine top data providers, combined with targeted creative and timing support. The pilot found three standout sources and delivered a 27% increase in gross response rate and a 3x increase in net of control response, while enabling the company to mail about one-third less volume for better cost efficiency and improved ROI.