Case Study: Ameris Bank increases check program profitability with Deluxe

Check program excellence increases profits

Ameris Bank, an Atlanta-based financial institution with nearly 200 branches, wanted to improve its check program after finding that its existing provider’s pricing and service fell short of expectations. The bank also experienced frustrating handoffs between sales representatives and was looking for a more proactive partner that could help it build profitable consumer and business check programs. It turned to Deluxe for Check Programs for Financial Institutions.

Deluxe managed a smooth conversion from the prior provider and worked with Ameris Bank to create online training for bankers on products, pricing, and ordering. The bank also adopted Deluxe Business Advantage to connect small business customers with Deluxe experts, which helped increase order value and drive more check and supply orders. As a result, Ameris Bank’s check programs became more profitable, and the bank gained confidence that Deluxe could handle future conversions during mergers and acquisitions.

Ameris Bank

Ann-Stanton Cannarella

AVP, Corporate Marketing Manager