Case Study: a large longtime bank achieves stronger customer engagement and lower onboarding costs with Deluxe automated multi-channel onboarding

Accelerate growth with automated multi-channel onboarding

A large longtime bank partnered with Deluxe to build on the success of a prior checking acquisition program. The bank's challenge was to better engage and retain these new customers to realize their full value. They sought a more consistent and automated onboarding solution that could operate across more channels and provide greater performance insight than their existing program.

Deluxe implemented a flexible SaaS-based onboarding solution for the bank, creating a custom multi-channel journey for new customers. The solution included an Engagement Hub to aggregate content and featured over ten automated communications. For Deluxe's client, the program achieved a remarkably low cost of less than $3 to onboard a new customer and a $5 cost per new account gained through cross-selling. The investment generated a strong return, with each dollar invested returning approximately $10 to the bank's bottom line.