Case Study: Millward Brown achieves operational efficiencies and increased profitability with Deltek Maconomy (Deltek)

Operational efficiencies drive profitability

Millward Brown, a global marketing research and brand consulting firm with 75 offices in 50 countries, faced operational fragmentation from roughly 30 disparate administrative systems for accounting, project management and HR. This complexity made it difficult to deliver timely, consistent financial and project profitability information to dispersed decision makers and to integrate newly acquired businesses efficiently.

Implementing Deltek Maconomy consolidated operations onto a single server and database, giving more than 7,100 users a web‑enabled platform to record time, estimates, costs and non-sensitive HR data. The result was real‑time enterprise transparency, consistent project-by-project profitability tracking, easier integration of acquisitions, standardized global controls with local flexibility, and improved operational efficiency and lower risk.

Millward Brown

Mike Gettle

CFO