Case Study: The White Agency achieves a single source of truth and real-time visibility with Deltek

One Source of the Truth Across the Agency

The White Agency, part of WPP and now operating as whiteGREY after merging with Grey Group Australia, is a Sydney-based full-service digital advertising agency with about 120 creatives. The agency needed a unified platform for CRM, revenue forecasting, job/project/resource management and finance because multiple disparate systems left them without a clear, consistent view of the business across teams.

They implemented Deltek WorkBook as an all‑in‑one solution, replacing several systems in a four‑month rollout to minimize disruption. The result was a single source of truth that improved visibility and collaboration, reduced time spent reconciling systems, provided real‑time project and resource insights for better scheduling and hiring, and enabled faster responses to changes in client programs.

The White Agency

Julia Aitken

Director of Business Operations