Case Study: Tailfin Marketing achieves real-time project visibility and improved resource management with Deltek TrafficLIVE

Deltek TrafficLIVE helps fast growing marketing agency improve visibility and resource management

Tailfin Marketing, a nimble Atlanta-based creative and branding agency of about 25 people, struggled to manage people and projects as the firm grew. Without a project management system, account managers lacked visibility into job status, budget overruns and scheduling across hundreds of jobs, and reporting was manual and inefficient.

Tailfin implemented Deltek TrafficLIVE for resource and project scheduling, simple time entry and real-time reporting. The agency now sees budget vs. actuals at a glance, can proactively address overruns and client over-servicing, pull reports instantly and speed up invoicing—improving decision-making and time to cash.

Tailfin Marketing

Lynn Strickland

Financial Manager