Case Study: BAE Systems achieves streamlined business development and unified opportunity tracking with Deltek Costpoint CRM

Deltek Costpoint CRM Helps Global Aerospace and Defense Contractor Streamline Business Development Processes

BAE Systems, a global leader in defense and aerospace, faced a fragmented business development environment after multiple acquisitions left it with several legacy opportunity-tracking systems, duplicated data, and limited visibility into the new-business pipeline, budgets and resources. The company needed a flexible, easy-to-use, unified opportunity tracking solution with robust reporting to give business development teams reliable, consolidated data.

BAE selected Deltek Costpoint CRM—already in use by its contracts and financial teams—and quickly implemented it by adapting screens and fields to meet business development needs. The integrated solution created a single source of truth, improved data integrity and audit readiness, streamlined BD workflows, saved time, and enabled better bid prioritization, forecasting and resource allocation through consolidated historical, financial and resource data.

BAE Systems

Richard Zelkowitz

Business Development Operations Director