Case Study: BWP Group achieves 25% higher studio utilization and real-time project profitability with Deltek trafficLIVE

BWP Group - Customer Case Study

BWP Group is an integrative creative marketing agency (50 staff, offices in Buckinghamshire and Warsaw) serving clients such as Polaroid, IKEA and British Gas. With hundreds of interdependent projects running at once, the agency relied on spreadsheets and disparate on‑site traffic/accounting software, leaving project data siloed, reporting slow, and studio and staff scheduling opaque and inaccessible outside the office.

In 2012 BWP implemented Deltek trafficLIVE, a cloud-based system that unified scheduling, trafficking and financials. The result was live, integrated reporting that links project time to profitability, alerts for over-servicing, and clearer resource visibility—driving a 25% increase in studio utilization, reduced reliance on freelancers, more accurate pricing and BD tracking, and less admin work so staff can focus on creative delivery.

BWP Group

Wendy Smith Wade

Director of Finance