Case Study: Brash Brands achieves streamlined estimating, scheduling and profitability visibility with Deltek trafficLIVE

Brash Brands - Customer Case Study

Brash Brands is a Dubai‑based brand consultancy (offices in Singapore, Malaysia, China and London) helping clients across the UAE, Asia and Europe build stronger brands. With a growing roster of high‑profile clients and a 20‑person team, Brash relied on paper systems and spreadsheets for scheduling and project tracking, making it difficult to estimate, schedule and see real profitability.

They implemented trafficLIVE from Deltek, a low‑cost, easy‑to‑deploy system that integrates scheduling, estimating, timesheets, CRM and finance across countries and currencies. The result: faster, more accurate estimates, clearer scheduling and workflow, real‑time management reporting and job‑level profitability visibility—improving team efficiency and international scalability (Zak McKinven rates it 9/10).

Brash Brands

Zak McKinven

Managing Director