Case Study: Rodelle achieves year-round revenue growth with DeltaV Digital

Rodelle drives 500% Amazon ROAS with DeltaV Digital

DeltaV Digital partnered with Rodelle, a premium producer of vanilla extract and gourmet baking ingredients, to address its digital marketing challenges. The brand's website was overwhelming for visitors and failed to convert interest into purchases. Furthermore, its paid media campaigns were unfocused and spread too broadly across channels without proper attribution, and the business struggled to capitalize on seasonal demand spikes while suffering from significant drops in revenue during the rest of the year.

The solution involved a three-part strategy: a conversion-focused website redesign, implementing new attribution models based on buying-intent actions, and launching a precision-targeted multi-channel PPC campaign across Google, YouTube, Facebook, Amazon, and Walmart. This approach, executed by DeltaV Digital, delivered exceptional results, including a 500% return on ad spend for Amazon advertising and a 300% return for Walmart. The website saw a 127% increase in average session duration and a 38% increase in new users, ultimately establishing consistent year-round demand for the brand.

Rodelle