Case Study: Pinnacle Dermatology achieves national growth and lower CPA with DeltaV Digital

Pinnacle Dermatology scales to 115+ locations and cuts CPA 86% with DeltaV Digital

Pinnacle Dermatology, a small group of three dermatology practices, had an aggressive ambition to expand nationally. Their challenge was creating a marketing engine that could keep up with rapid growth, adapting to different market dynamics and provider capacity constraints for each new location. DeltaV Digital was engaged to build a scalable patient acquisition system to support this expansion.

DeltaV Digital implemented an integrated solution using web, SEO, and paid media programs. Their core innovation was a capacity-driven paid media approach that dynamically allocated spend based on real-time provider availability. This was supported by full-funnel call tracking attribution. As a result, Pinnacle Dermatology scaled from 3 to over 115 locations across 18 states. DeltaV helped them dramatically increase media spend while simultaneously reducing the cost per acquisition from $165 to $23.

Pinnacle Dermatology