Case Study: Georgetown Graduate School reverses a 5-year traffic decline with DeltaV Digital SEO integration

Georgetown Graduate School reverses a 5-year traffic decline with DeltaV Digital, growing organic traffic 8%

DeltaV Digital partnered with Georgetown Graduate School to address a significant five-year decline in organic search traffic. The school's website suffered from technical SEO problems, including crawl inefficiencies and duplicate content, which made it difficult for prospective students to discover programs and navigate to the application page, hindering enrollment goals.

The solution involved an integrated SEO approach, including technical remediation, on-page optimization, and the consolidation of over 200 pages of redundant content. As a result, DeltaV Digital successfully reversed the traffic trend, achieving an 8% year-over-year growth in organic traffic and a 32% increase in keyword coverage, creating a stronger foundation for student inquiries and applications.

Georgetown Graduate School