Case Study: EquipmentWatch achieves 407% more demo requests with DeltaV Digital

EquipmentWatch boosts demo requests 407% with DeltaV Digital

EquipmentWatch, a B2B data and analytics provider for the construction and lending industries, was facing a significant challenge with its Google Ads program. Their previous agency was targeting irrelevant keywords, such as those for car and equipment rentals, which wasted ad spend and generated unqualified traffic that wasted their sales team's time. They engaged DeltaV Digital for an audit and rescue of their paid search campaigns.

DeltaV Digital completely rebuilt the Google Ads program from the ground up. They implemented clean conversion tracking, conducted deep research to target relevant keywords, and launched precisely targeted campaigns. This solution dramatically increased the quality of traffic, resulting in a 407% increase in demo requests and a 769% increase in conversion rate, all while spending 12% less on advertising.

EquipmentWatch