Case Study: Clas Ohlson improves audience relevance and cuts bounce rate with Delta Projects

Clas Ohlson - Customer Case Study

Clas Ohlson, the international retail company with more than 200 stores, worked with Delta Projects to solve a measurement challenge in its online advertising. Because many website visitors were comparing products or planning store visits rather than buying online, standard conversion metrics were not a good way to judge campaign effectiveness.

Delta Projects implemented tracking pixels on Clas Ohlson’s website and analyzed traffic to identify primary and secondary target audiences. Using its data segments, Delta Projects built targeted campaigns and measured success by bounce rate, reducing it from 18% across general traffic to 10% among the most relevant profiles while reaching 1.7 million people and minimizing wasted spend.

Clas Ohlson