Case Study: CCS Healthcare achieves high CTR and efficient reach with Delta Projects

CCS Healthcare - Customer Case Study

CCS Healthcare, a Swedish healthcare company focused on beauty products, wanted to reach women aged 25–49 with a limited branding budget. Working with Delta Projects, an Azerion company, they used audience analysis technology to identify the right profiles and avoid over-indexing on younger women.

Delta Projects then ran a five-week digital campaign using video and in-banner video across open programmatic purchases, programmatic deals, and fixed placements, with a global frequency cap to reduce duplication. The campaign delivered over 6 million impressions, more than 2 million unique impressions, an overall frequency of 3, and a strong CTR of 1.02%, all while keeping media spend low.

CCS Healthcare