Case Study: PayBay achieves 30% faster time-to-market with Delphix

PayBay Adopts Delphix to Deliver Better Software, Faster

PayBay, a subsidiary of Italy’s QUI! Group, provides multi-channel payment processing, card management and loyalty platforms. Faced with explosive data growth across 40+ mission‑critical applications, PayBay was slowed by manual, costly data delivery: environment provisioning took days, analytics lacked fresh data, test systems contained personal data in breach of GDPR, and releases were limited to monthly cycles—hindering innovation and time-to-market.

To fix this PayBay adopted the Delphix Dynamic Data Platform as part of an IT transformation to automate provisioning, enable elastic on‑demand environments and embed data masking for GDPR compliance. The result: releases moved from monthly to weekly and time‑to‑market improved 30%, 25 static environments became 35 elastic ones, provisioning dropped from days to hours, database refreshes now take minutes, and PayBay delivers over 1,000 application changes per year while accelerating analytics, cloud and machine‑learning initiatives.

Paybay

Claudio Buoninconti

Head of Engineering and Development