Case Study: Natura &Co achieves rapid e-commerce transformation and 90% storage reduction with Delphix

Global beauty group Natura &Co leverages Delphix to conquer e-commerce, build new digital direct sales platform, accelerate business growth

Natura &Co, the global beauty group behind Avon, Natura, The Body Shop and Aesop, needed to transform its largely peer-to-peer direct‑sales model into a digitally enabled omnichannel business. With one of the largest SAP footprints in Latin America and surging e‑commerce demand, the company required more flexible ERP support, faster processing of high volumes of online orders, and automated, consistent test data to keep pace with DevOps and sustainability goals.

By deploying Delphix’s API‑first data platform into its DevOps workflows, Natura &Co automated provisioning, versioning and refresh of test data—cutting data provisioning from 48 hours to 1 hour and reducing time to stand up a full SAP environment from three months to one week. The change enabled biweekly releases (vs. monthly), higher developer productivity through self‑service data controls, a 90% reduction in storage footprint (lowering energy use and emissions), and plans to adopt data masking for LGPD compliance.

Natura &Co

Renzo Petri

Head of Cloud Platform Engineering and DevOps