Deloitte Digital
40 Case Studies
A Deloitte Digital Case Study
Verizon Consumer, a major communication technology company, faced the challenge of abandoned customer engagements across its many digital channels. They partnered with Deloitte Digital to implement a Salesforce lead management solution, aiming to create a more personalized and holistic omnichannel customer experience.
Working with Deloitte Digital on the Salesforce implementation, Verizon established an omnichannel platform that helps employees capture and convert abandoned interactions. This resulted in more personalized experiences that can lead to higher conversion rates and greater revenue per transaction. The solution was so successful that Verizon, Deloitte Digital, and Salesforce teamed up to offer a differentiated lead management accelerator for other global communications providers.