Case Study: Taco Bell improves self-service ordering and customer experience with Deloitte Digital

Taco Bell rolls out self-service kiosks to 6,500+ locations with Deloitte Digital

Taco Bell aimed to upgrade its in-store customer experience by implementing self-service ordering kiosks to match modern digital behaviors and improve kitchen efficiency. They partnered with the vendor Deloitte Digital to realize the full potential of this technology at scale.

Deloitte Digital executed a visual redesign and improved the performance of the kiosk application, also adding rich analytics and tracking capabilities. The solution was successfully rolled out to thousands of locations, resulting in a more engaging customer experience that allows for menu exploration and increased order customization.

Taco Bell