Case Study: REI grows on-the-go gear sales with Deloitte Digital

REI serves more than four million members with Deloitte Digital

REI, the nation's largest consumer co-op, wanted to grow gear sales with a long-term mobile strategy that placed customers first. They partnered with Deloitte Digital to help recreate their rugged, brand experience across mobile platforms.

Deloitte Digital helped create iOS and Android commerce apps that allow customers to browse and buy gear, access reviews, and view membership information. This solution provided REI's more than four million active members with the tools needed to prepare for their adventures, leading to a better customer experience and engagement.

REI