Case Study: New Balance achieves a faster, more personalized digital store with Deloitte Digital

New Balance speeds up site performance by 35% with Deloitte Digital

New Balance, an established athletic company, faced the challenge of elevating its digital commerce experience to meet high consumer expectations for service, customization, and performance. In a competitive landscape, they needed to transform their digital store to put the customer first and build more agile ways of working. To address this, they engaged Deloitte Digital.

Deloitte Digital collaborated with New Balance to design and launch a new digital flagship store at newbalance.com. The solution focused on a customer-centric shopping experience that merged content with commerce, featuring personalization tools and enhanced storytelling. The results included a site speed improvement of 35% and a successful market launch. Furthermore, Deloitte Digital equipped the New Balance team with the capabilities to manage the future global roll-out independently.

New Balance