Case Study: Mountain Dew boosts gamer engagement with Deloitte Digital

Mountain Dew drives 2.5 million promo redemptions with Deloitte Digital

The customer, Mountain Dew, faced the challenge of expanding its brand partnership into the video game Call of Duty: Modern Warfare without compromising its irreverent brand values, which were at odds with the game's serious tone. Deloitte Digital was engaged to tackle this marketing and advertising ambition.

Deloitte Digital implemented a solution by creating a series of world-mixing television and digital commercials that leveraged insights from both fanbases. This campaign successfully tied Mountain Dew to the Call of Duty universe. The results proved highly successful, with 2.5 million on-package promo codes redeemed and 7 million hours spent using the branded in-game items, significantly increasing consumer engagement.

Mountain Dew