Case Study: JCPenney achieves a seamless mobile shopping experience with Deloitte Digital

JCPenney launches new iPhone app in 12 weeks with Deloitte Digital

The retailer JCPenney needed to develop and launch a new iPhone app ahead of the holiday season to deliver a seamless and improved mobile shopping experience. They partnered with Deloitte Digital to handle the design and delivery on an unprecedented 12-week timeline.

Deloitte Digital assembled a collaborative team that created an app with intelligent customization, intuitive navigation, and smooth performance. The solution from Deloitte Digital launched successfully, receiving positive reviews and exceeding user expectations by offering a personalized, elegant, and functional shopping experience that reflected the JCPenney brand.

JCPenney