Case Study: Fox Sports doubles its digital audience with Deloitte Digital

Fox Sports doubles audience and powers Super Bowl livestream success with Deloitte Digital

Fox Sports sought to build a new multi-platform digital identity to reach new audiences with an edgier vibe and expand their on-air content through interactive opportunities. To meet this challenge, they engaged Deloitte Digital for technical leadership in developing an engaging, responsive website design using Adobe Experience Manager.

Deloitte Digital implemented the solution by leading front- and back-end Adobe Experience Manager development, QA, and content migration. The result was a unified digital experience across desktop, tablet, and mobile. This allowed Fox Sports to successfully livestream the Super Bowl across all their digital properties, doubling their audience from the previous year and achieving the most viewed livestream of a single sporting event in US history at that time.

Fox Sports