Case Study: CSAA Insurance Group boosts brand recognition with Deloitte Digital

CSAA Insurance Group boosts shopping share 58% with Deloitte Digital

The customer, CSAA Insurance Group, a AAA insurer, faced the challenge of low brand recognition for its auto and home insurance products, as consumers primarily associated AAA with roadside assistance. To drive profitable growth, they needed to break through a cluttered market and increase awareness. They partnered with vendor Deloitte Digital on an advertising campaign to address this.

Deloitte Digital created the "Goodbye Insurance, Hello InsurAAAnce" multi-channel campaign to deposition competitors and make the AAA insurance offering unforgettable. This solution led to a significant measurable impact, including a 58% increase in shopping share, a 44% overall increase in quotes, and a 6% rise in new policies.

CSAA Insurance Group