Case Study: Bomb Pop drives tween engagement and sales with Deloitte Digital’s integrated Not One Thing campaign

Bomb Pop boosts retail sales 43% with Deloitte Digital

The customer, Bomb Pop, faced the challenge of connecting with tweens, an audience that expresses itself through diverse and ever-changing interests. To make its brand synonymous with tween culture, Bomb Pop partnered with Deloitte Digital to launch a campaign that celebrated this multidimensionality.

Deloitte Digital crafted the "Not One Thing" fully integrated digital campaign, deploying it across platforms like TikTok, Snapchat, and YouTube. The solution celebrated tweens' refusal to be defined by a single interest. This approach drove a 24% lift in brand awareness and a viral TikTok hashtag challenge with 4.1 billion views. It also resulted in a 39% increase in household penetration and a 43% growth in retail sales, significantly boosting both engagement and revenue for Bomb Pop.

Bomb Pop