Case Study: Belk drives customer engagement with a custom iPad app from Deloitte Digital

Belk launches an iPad app for 300+ stores with Deloitte Digital

Deloitte Digital worked with Belk, a retailer with over 300 department stores, to address a challenge in digital customer engagement. Belk had a mobile website but sought to more fully engage its audience. They partnered with Deloitte Digital to develop a new iPad application.

The solution from Deloitte Digital was an experiential iPad app featuring a multi-dimensional parallax "look book" that personalized style exploration with integrated social feeds. Deloitte Digital also developed a custom API for seamless data transfer and built in dynamic catalog delivery tools. The result was a distinctive and functional app that reinforced Belk's brand aesthetic, intended to delight customers with a modern, Southern lifestyle experience.

Belk