Case Study: American Heart Association promotes heart health with Deloitte Digital

American Heart Association boosts heart health 20% with Deloitte Digital

The American Heart Association faced the challenge of promoting heart health to a massive audience and needed to determine how to best leverage social media to educate the public. They engaged Deloitte Digital to develop a targeted social media strategy and governance framework to empower their representatives.

Deloitte Digital designed a detailed social strategy that identified key audience archetypes and established metrics to measure engagement. This solution included guidance for creating a Social Media Center of Excellence. The efforts supported the American Heart Association's goal of improving the heart health of all Americans by 20% by 2020.

American Heart Association