Case Study: Adobe achieves enhanced customer-centric e-commerce and increased online revenue with Deloitte Digital

Adobe reduces operational costs with Deloitte Digital through a self-managed commerce suite

Adobe sought to enable its front-line employees to be more customer-driven and to improve self-service tools for its customers. Working with Deloitte Digital, the goal was to create a more personalized and effective e-commerce experience on Adobe.com.

Deloitte Digital implemented a streamlined e-commerce suite integrating several Adobe Digital Marketing Suite products, including Adobe CQ, Adobe Test&Target, Adobe Recommendations, and Adobe SiteCatalyst. This solution allowed for personalized site interactions based on user behavior. The results included an enhanced customer experience leading to increased online revenue, reduced operational costs through a self-managed system, and automated promotions that saved manual effort.

Adobe