Case Study: Live Fast Die Young accelerates product development with Delogue PLM

Live Fast Die Young triples revenue to over €30 million with Delogue PLM

Live Fast Die Young (lfdy), a rapidly growing German streetwear brand, faced challenges managing its product development and internal communication due to its reliance on outdated Excel lists and multiple channels like WhatsApp and email. This unstructured approach made it difficult to maintain an overview of processes as the company expanded. To digitalize its operations and gain better structure, lfdy implemented Delogue PLM.

By implementing Delogue's product lifecycle management platform as a centralized system, the vendor provided a single source of truth for all product data. This solution streamlined communication, especially with suppliers, and accelerated the sample process. The results included vastly improved structure, better connectedness between teams, and a much faster and clearer development workflow, enabling lfdy to continue its rapid growth.

Live Fast Die Young (lfdy)