Case Study: hummel achieves greater transparency with Delogue PLM

How hummel created transparency with Delogue PLM in a growing global organization

hummel, the Hamburg-founded sports and fashion brand distributed in 40+ countries, was growing into a more complex global organization and struggling with unclear communication between internal teams and external suppliers. This lack of transparency was slowing efficiency across product development and supply chain collaboration, making it harder to meet customer needs and maintain agile, consistent workflows.

To address this, hummel implemented Delogue PLM to centralize communication and streamline collaboration with suppliers and employees. Delogue PLM helped create a more transparent workflow, reduce errors and misunderstandings, and eliminate reliance on Excel, email, and file-sharing tools. The result was quicker, smoother implementation, better supplier usability, improved productivity, and more time spent on essential product development rather than administrative work.

hummel

Sussi Joan Rokkedal

PD Coordinator