Case Study: DAY Birger et Mikkelsen improves time to market with Delogue PLM

DAY Birger et Mikkelsen improves time to market with Delogue PLM

DAY Birger et Mikkelsen, a fashion, accessories, and interior brand, was growing across three labels and struggling to keep track of collections, production processes, and supply chain activity. The company needed better project planning, clearer communication with suppliers and internal teams, and stronger traceability to improve time to market, so it turned to Delogue PLM.

By implementing Delogue PLM, DAY Birger et Mikkelsen gained a complete visualization of its supply chain and better oversight from the start of collection development. The vendor, Delogue PLM, helped streamline workflows, reduce reliance on Excel, email, and file-sharing tools, and improve collaboration and traceability, leading to more efficient processes and faster time to market.

DAY Birger et Mikkelsen

Therese Niko Bush

Brand Director