Case Study: Alife & Kickin enhances transparency and trust with Delogue PLM

Alife & Kickin boosts transparency with Delogue PLM as collections reach 90% sustainable materials

Alife & Kickin, a German sports- and streetwear brand, faced challenges in communication and maintaining transparency as it grew rapidly, issues that were exacerbated by the shift to remote work during the pandemic. Their previous reliance on tools like Excel sheets made product communication and commenting difficult. To manage increasingly complex structures and digitize its processes, the company turned to vendor Delogue PLM for its product lifecycle management solution.

By implementing Delogue PLM, Alife & Kickin gained a real-time, user-friendly platform that significantly improved communication with its suppliers and internal teams. The solution provided accurate tech packs and enhanced transparency, which reduced mistakes and created a safer, more controlled workflow. This improved transparency was fundamental to the brand's mission of building customer trust and proving its sustainable and ethical commitments. While specific metrics are not provided, the company acknowledged huge growth in its online B2C business and described the implementation as a huge step forward.

Alife & Kickin