Case Study: Beck’s Hybrids boosts customer engagement with SMS marketing using Delivra

How Beck’s Hybrids boosted engagement with SMS marketing

Beck’s Hybrids, a retail seed company serving farmers in the Midwest and Mid-South, wanted to improve customer and employee outreach after not seeing the engagement they wanted from email. They turned to Delivra and its SMS marketing capabilities to add a new channel to their communication strategy.

Delivra helped Beck’s Hybrids use SMS for conference sign-ups, session reminders, and agronomy news, with segmentation by region and sales territory plus personalized merge tags and URLs. Since implementing these targeted SMS campaigns, Beck’s Hybrids has increased customer engagement with its marketing communications.

Beck’s Hybrids