Case Study: First Florida Credit Union drives customer behavior and boosts transactions with Delivra

First Florida Credit Union is Driving Customer Behavior with Automation

First Florida Credit Union wanted to re-engage dormant Diamond Rewards Visa Credit Card holders and boost transaction activity through a targeted promotion. Working with Delivra, the credit union used email marketing automation to deliver the right message at the right time, encouraging members to meet a minimum of 30 transactions during a two-month reward campaign.

Delivra’s automation platform and drag-and-drop email tools helped First Florida Credit Union build a workflow that monitored member progress, sent milestone-based follow-ups, and rewarded participation along the way. With support from Delivra’s customer success and implementation teams, the campaign successfully increased transactions, engaged dormant cardholders, and created a blueprint for three additional automation campaigns in 2022.

First Florida Credit Union

Liliana Chaves-Klaase

Digital Marketing Manager