Case Study: Beck’s Hybrids increases customer engagement and reduces unsubscribes with Delivra

Beck’s Hybrids increased customer engagement and reduced unsubscribes with Delivra email & SMS

Beck’s Hybrids, the largest family-owned retail seed company and third-largest seed brand in the U.S., needed a more cost-effective marketing platform with better strategic and technical support after moving away from Delivra to Salesforce Marketing Cloud. They returned to Delivra in 2019 to improve customer and reseller engagement through more relevant email and SMS communications.

With Delivra’s email and SMS marketing, Beck’s Hybrids built highly targeted content series, simplified segmentation, and used text messaging for urgent updates, event reminders, and logistics. Since switching back to Delivra, the team can create segments in minutes, adjust campaigns in real time, and reduce reliance on SQL troubleshooting, while also planning to use Delivra webforms to support lead generation on their new website.

Beck’s Hybrids

Kyle Dickover

Digital Marketing Lead