Case Study: AVMA achieves 20% higher open rates and 11% more complete member profiles with Delivra

AVMA boosts membership engagement (+20% open rates) and +11% member profile data completion with Delivra

AVMA, the American Veterinary Medical Association, needed a better way to engage its 100,000+ members with highly relevant emails. Its small marketing team was spending too much time building hardcoded newsletters and struggling with limited reporting, weak support, and difficulty using membership data to personalize communications.

Delivra implemented an email marketing platform integrated with AVMA’s Aptify membership system, enabling hyper-segmentation, dynamic content, and progressive profiling. With Delivra, AVMA increased open rates by 20%, improved fully completed member profiles by 11%, and cut email design and creation time by a factor of five.

AVMA

Emmanuelle Lemaire-Galliot

DVM Assistant Director | Engagement Marketing