Case Study: Macy’s Delivers In-Store Fashion Inspiration with Delivr

Macy's - Customer Case Study

The customer Macy's partnered with the vendor Delivr to create an enhanced in-store shopping experience. The challenge was to directly engage customers with exclusive fashion content while they were shopping in physical retail locations.

Delivr implemented a mobile solution called Macy’s Backstage Pass, which utilized QR codes placed throughout every store. Customers could scan these codes with their phones to instantly access hundreds of exclusive tips and inspirational videos from Macy’s star designers. This solution by Delivr successfully put expert fashion advice directly into the hands of customers, enriching their shopping journey.

Macy's