Case Study: Google boosts ad engagement with Delivr

Google - Customer Case Study

The customer, Google, faced the challenge of adapting to a shift in advertising, where consumers increasingly choose to watch ads that serve as engaging content rather than traditional commercials. The vendor, Delivr, provided its interactive QR code platform to help address this need.

Delivr's solution involved integrating over 40 QR codes into a PDF guide. These codes linked directly to YouTube video content, making the guide highly interactive and allowing readers to immediately view the best practices being explained. This use of Delivr's technology successfully translated YouTube's tools and know-how into an actionable format for brands.

Google