Case Study: Betfair creates a giant QR code stunt with Delivr QR codes, link management, and tracking

Betfair - Customer Case Study

The customer, Betfair, the world's largest Internet betting exchange, faced the challenge of creating an extremely high-impact promotional campaign for a major football match. Delivr provided its QR code, link management, and tracking services to support this ambitious marketing effort.

Delivr's solution enabled Betfair to create a massive, skydiver-deployed QR code at Aviva Stadium, allowing for a unique in-air bet placement during the event. The vendor's technology successfully facilitated this innovative campaign, providing the necessary tracking and management for the complex activation.

Betfair