Case Study: Tara Firma Farms doubles home delivery membership with Delivery Biz PRO

New eCommerce Store Helps Tara Firma Farms Double Their Home Delivery Membership

Tara Firma Farms, a Bay Area farm and CSA, faced a significant challenge when a surge in demand for home delivery doubled their membership in just three weeks. Their outdated CSA management software was ill-equipped to handle this growth, offering limited functionality, cumbersome manual processes for discounts, and a lack of critical business insights. This forced the farm to seek a new solution, leading them to the eCommerce and Delivery platform from vendor Delivery Biz PRO.

By implementing Delivery Biz PRO, Tara Firma gained a modern eCommerce store, robust analytics, and efficient routing tools. The platform provided visibility into unprofitable delivery routes, enabling them to adjust fees and requirements to increase profitability. The new system automated previously manual tasks and could easily scale. As a result, the farm successfully managed its growth, comfortably handling over 1,000 members after the surge and continuing to see up to 100 new sign-ups monthly, all while benefiting from the vendor's flat-fee pricing model.

Tara Firma Farms

Isabel Squire

Manager