Case Study: The Coca-Cola Company boosts campaign effectiveness with Delineate

The Coca-Cola Company boosts campaign effectiveness by 25% with Delineate

The Coca-Cola Company faced the challenge of lacking a consistent global method to measure its advertising campaign and experience performance. This led to a lack of agility from partners and an inability for its teams to learn and act quickly. Delineate partnered with the beverage giant to implement its proprietary Delineate Proximity® research platform to address this.

The solution involved deploying the Delineate Proximity® platform across over 40 key markets, providing always-on connectivity and a live stream of daily data. Delineate standardized asset management, data collection, and reporting, enabling The Coca-Cola Company to optimize campaigns in-flight. According to the customer, this new capability has increased the effectiveness of their campaigns by a minimum of 25%.

The Coca-Cola Company